Few years ago, I did not know who Diane von Fürstenberg is. However, now she is one of my favorite fashion designers. For me, she is very inspiring, not only as a fashion designer but also as a person, as a woman and as a fighter. But how did I get to know about DVF at the first place?
Well, as a curious person, I always love getting to know the story behind the dresses or shoes that I have been wearing. During my free time, I often searched for articles, videos or book about those designers, and this is including DVF. I watched some of her talks and speeches on the Youtube, I also read her memoir “The Woman I Wanted To Be” that I purchased in DVF headquarter in New York few months back. As I finished reading her memoir, I have a great admiration to her. She came across as an incredible woman and extremely inspiring. She is very determine, courageous, adventurous, selfless and also has strong wills within herself.
I myself started falling in love with DVF since I was in love with her iconic jersey wrap dress which she released in the 70s for the very first time. However, I cannot remember clearly how I started falling in love with DVF dresses. Perhaps, if I am not mistaken, it might happen in early 2014 when I started to leave the party night scene.
Back then, I got bored with my collections which tend to be number of bandage dresses, jeans, long sleeve shirt and cropped top. Don’t get me wrong, they are beautiful collections but they tend to be just sexy but not elegant. Other than that, perhaps I also got older. As a result, I wanted something that is more elegant and classy. Yet, for I like the clean-cut dresses, I had no idea where to find my dream dresses.So one day, I strolled around Jakarta shopping malls to find the clean-cut yet elegant dresses. After entering boutique after boutique, I finally found my first wrap dress. But it was not DVF wrap dress, it was a BCBGmaxazria wrap dress. I like its fabric, jersey; they are light and look elegant. I like the way it drops as I wear it. Although I loved its prints, it was slightly too shinny and I did not really like it.
Hence, as I really liked the style, I looked for my second wrap dress which looks less shinny. And here was I at DVF boutique in Plaza Indonesia, I found a heaven with plenty of wrap dresses hanging on the rack. I picked some and tried them on, they indeed looked very sexy and elegant. I said to myself that I could wear them any kind of events, including function event, dinner or even to work. They seem to be very effortless to put on.
Since then, I often go to DVF boutique regularly to check some of their latest collections. Not to get them right away tho but wait until the end-of-season sales coming; that way I can save some money and plan what I wanted to buy. Not forget to mention that I would normally get up to 70 percent off from its real price by shopping on the end-of-season sales. Now, I got some of DVF collections ranging from wrap dresses, romper, shirt dresses, silk shirts as well as cardigan.
Another added point of DVF is that unlike many sales girls in the high-end boutique who will not be friendly to customers if customers buy nothing, most of DVF girls also have good attitude, they are not pushy. They will not force you to buy if they do not suit you well. Be they working in Jakarta boutique, Singapore boutique or NYC store in West Village.
And that is how I got to know who Diane von Fürstenberg is and end up really admiring her as an iconic woman in fashion industry as well as a person. I must say that I learnt a lot from her memoir “The Woman I Wanted To Be“.
Although something gets me thinking and wondering whether or not DVF dresses are sustainably manufactured. As I understand that Diane von Fürstenberg is about woman empowerment and loves natures, does it mean that DVF also implements sustainable business practice in its production through its supplier which has a significant impact to its labors as well as environment around it? As some of you might be aware that DVF has moved its production from Italy to China and China has an urgent environment problem when it comes to garment industry. Having this question being answered actually will determine whether or not I will get my next DVF.